There is a big lawsuit brewing in the center of Brooklyn, NY about – of all things – a beverage that can only be made 2,585 miles away. A hefty law firm, with about 80 lawyers and 10 US offices, filed suit against Diageo about how much agave distillate is and should be in their top-selling Casamigos and Don Julio brands of Tequila. The suit was filed May 5th in the U.S. District Court for the Eastern District of New York. With a claim of false marketing, the plaintiffs allege that these products tell consumers that the products are made from 100% (expensive) Blue Weber Agave even though they have “significant concentrations of cane or other types of alcohol. …”
The 22 page complaint backs up this bold assertion, so far, by pointing to press accounts saying thousands of agave farmers in Mexico have been angrily and publicly protesting the use of various sources of alcohol other than agave, such as corn and cane, in various high-end Tequilas. The complaint alleges that lab testing verifies the use of other-than-agave-distillates. A recent label approval for Casamigos Tequila shows how the brand label states “Tequila 100% Agave Azul.”
The complaint stops short of pounding the table, and it probably does not need to do so. The defendants may be forced...
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